Re:set by PURE is here to help you Re:set, recover, recharge, and rediscover balance.
In the heart of Hong Kong’s fast-paced urban landscape — where ambition meets exhaustion and high-intensity lifestyles are the norm — a new chapter in all round well-being is unfolding. Re:set by PURE introduces a revolutionary smart wellness experience designed for those who push their limits and seek to feel their absolute best every day. Now opened at 11F Lee Theatre Plaza, Causeway Bay, Re:set marks the next evolution in wellness: a space not just for physical restoration, but for longevity, resilience and performance.
Wellness today goes beyond fitness — it’s about how we Re:set from life itself. In a world where burnout and chronic fatigue are increasingly common, true wellness must include re:setting as an essential part of the equation. Re:set offers a sanctuary where the body and mind can recharge, and return to life with renewed energy and focus. Because feeling calmer, stronger, and better.” starts with knowing how to Re:set.
Re:set is where progress happens, not when you're pushing but when you pause and recharge. Committing to thrive in everyday life begins with taking time out to take care of yourself.
Every session at Re:set begins with a personalised Body Meter scan, followed by a guided journey through Re:set modalities selected for that individual’s real-time needs. The process is data-driven, expert-led, and designed for measurable results.
The pay-as-you-go model keeps things flexible, with no long-term commitment – making Re:set accessible and adaptable to modern lifestyles.
Something you shouldn’t missing out in the Re:set studio:
- First-of-its-kind “Re:vive” Zone – combining Red Light Therapy, Compression Therapy and Zero-Gravity Recliners in a single immersive experience
- Dedicated Re:set Coaches
- Body Meter Diagnostic Tool – ensuring every guest’s experience is tailored to their exact needs on the day
- World-first Progressive Cold Shower System – specifically designed to support the differentiating physiological needs of women and men
- Hot & Cold Immersion – Contrast therapy to strengthen immunity and mood
- Mobility & Breathwork Zones – Restore balance, posture and calm the nervous system
- Infrared & Traditional Sauna – Aid detoxification, reduce anxiety, and improve sleep.
Re:set by PURE isn’t just for athletes. It’s for everyone under pressure – executives, frontline staff, students, parents, entrepreneurs. In a city like Hong Kong, where performance is a daily expectation, the effects of fatigue, tension and burnout are universal.
Re:set offers a structured, consistent approach to wellness – one that is active rather than passive. It’s designed to help people bounce back faster, feel calmer, and regain momentum in their lives. The benefits go far beyond relaxation – enhancing productivity, sleep quality, mood, resilience and long-term wellbeing.
PURE Group is inviting Hong Kongers to be among the first to experience this breakthrough in wellness. Whether you’re recovering from workouts, work stress, or daily demands, Re:set by PURE is designed to help you power back stronger.
Tour the studio: https://www.re-set.com.hk/en/tour-the-studio/
Re:set by PURE studio Address：11/F, Lee theatre Plaza, 99 Percival Street, Causeway Bay
Opening Hours：MON to FRI: 7AM – 10PM; SAT, SUN and Public Holidays: 8AM – 8PM
Social Platform: https://www.instagram.com/reset_by_pure/
Website: https://www.re-set.com.hk/
Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food, PURE Online , FUZE, and Re:set by PURE. PURE Group has locations in Hong Kong, Shanghai, Beijing and Singapore.
瑜伽 has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world.
健身 offers the industry’s best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors.
PURE Pilates offers group reformer Pilates training to tone the physique, improve postural alignment and enhance flexibility.
PURE Nutrition’s tailored programmes, nood food’s healthy-licious fuel, and FUZE’s innovative small group training add to the PURE Group’s integrated community – dedicated to helping people lead a happier, balanced 360˚ lifestyle.
Re:set by PURE takes a fresh and intelligent approach to wellness with a world-first wellness space. Science-backed modalities are tailored to each individual, providing a personalised plan led by Re:set Coaches to address targeted needs. For anyone who is burnt-out, drained or stressed – because everyone needs a mental, physical and emotional Re:set to feel their best again.