Re:set by PURE is here to help you Re:set, recover, recharge, and rediscover balance.
In the heart of Hong Kong’s fast-paced urban landscape — where ambition meets exhaustion and high-intensity lifestyles are the norm — a new chapter in all round well-being is unfolding. Re:set by PURE introduces a revolutionary smart wellness experience designed for those who push their limits and seek to feel their absolute best every day. Now opened at 11F Lee Theatre Plaza, Causeway Bay, Re:set marks the next evolution in wellness: a space not just for physical restoration, but for longevity, resilience and performance.
Wellness today goes beyond fitness — it’s about how we Re:set from life itself. In a world where burnout and chronic fatigue are increasingly common, true wellness must include re:setting as an essential part of the equation. Re:set offers a sanctuary where the body and mind can recharge, and return to life with renewed energy and focus. Because feeling calmer, stronger, and better.” starts with knowing how to Re:set.
Re:set is where progress happens, not when you're pushing but when you pause and recharge. Committing to thrive in everyday life begins with taking time out to take care of yourself.
Every session at Re:set begins with a personalised Body Meter scan, followed by a guided journey through Re:set modalities selected for that individual’s real-time needs. The process is data-driven, expert-led, and designed for measurable results.
The pay-as-you-go model keeps things flexible, with no long-term commitment – making Re:set accessible and adaptable to modern lifestyles.
Something you shouldn’t missing out in the Re:set studio:
- First-of-its-kind “Re:vive” Zone – combining Red Light Therapy, Compression Therapy and Zero-Gravity Recliners in a single immersive experience
- Dedicated Re:set Coaches
- Body Meter Diagnostic Tool – ensuring every guest’s experience is tailored to their exact needs on the day
- World-first Progressive Cold Shower System – specifically designed to support the differentiating physiological needs of women and men
- Hot & Cold Immersion – Contrast therapy to strengthen immunity and mood
- Mobility & Breathwork Zones – Restore balance, posture and calm the nervous system
- Infrared & Traditional Sauna – Aid detoxification, reduce anxiety, and improve sleep.
Re:set by PURE isn’t just for athletes. It’s for everyone under pressure – executives, frontline staff, students, parents, entrepreneurs. In a city like Hong Kong, where performance is a daily expectation, the effects of fatigue, tension and burnout are universal.
Re:set offers a structured, consistent approach to wellness – one that is active rather than passive. It’s designed to help people bounce back faster, feel calmer, and regain momentum in their lives. The benefits go far beyond relaxation – enhancing productivity, sleep quality, mood, resilience and long-term wellbeing.
PURE Group is inviting Hong Kongers to be among the first to experience this breakthrough in wellness. Whether you’re recovering from workouts, work stress, or daily demands, Re:set by PURE is designed to help you power back stronger.
Tour the studio: https://www.re-set.com.hk/en/tour-the-studio/
Re:set by PURE studio Address：11/F, Lee theatre Plaza, 99 Percival Street, Causeway Bay
Opening Hours：MON to FRI: 7AM – 10PM; SAT, SUN and Public Holidays: 8AM – 8PM
Social Platform: https://www.instagram.com/reset_by_pure/
Website: https://www.re-set.com.hk/
PURE 集團於 2002 年在香港成立，總部位於香港，是亞洲領先的高端生活方式品牌。旗下品牌包括PURE Yoga、PURE Fitness、PURE Pilates、PURE Nutrition、nood food、PURE Online、FUZE及 Re:set by PURE。集團目前在香港、上海、北京和新加坡設有據點。
PURE Yoga 提供多元化的瑜伽與冥想課程，以及私人瑜伽計劃，更定期邀請來自世界各地的知名導師舉辦工作坊，為學員帶來不同風格的瑜伽體驗。
PURE Fitness 匯聚全球健身行業精英，提供專業的力量與有氧訓練器材，以及由熱情洋溢的世界級教練帶領的高能量團體課堂。
PURE Pilates 則以器械普拉提（Reformer Pilates）小班教學，幫助改善體態、提升姿勢對齊度及增強柔韌性。
PURE Nutrition 的個人化營養計劃，配合nood food 的健康飲食方案及 FUZE 所提供的創新小組訓練，展現 PURE 集團作為一個全方位健康生活社群的核心價值 — 致力協助人們實現更幸福、360˚全方位平衡的生活方式。
Re:set by PURE 以嶄新且科學化的角度重新定義身心健全 (wellness)，打造全球首個專注「智能恢復」的空間。透過數據支持的多種恢復模式，每位客人皆可獲得由 Re:set Coach 訂製的個人恢復方案，針對特定需求進行調整。不論你正處於疲勞、壓力或情緒低落狀態，Re:set 都能讓你在身心靈上獲得一次真正的「重設」，從而恢復最佳狀態。