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Hong Kong Fitness Guide 2023 – Summit: How PURE Nurtures Exceptional Personal Trainers

Immersed in the electrifying atmosphere of the 5th Hong Kong Fitness Guide 2023 – Summit: Industrialization of Sports & Fitness, powered by #AASFP, we discovered a world of cutting-edge sports industry trends and forged connections with industry professionals. This inspiring event fueled our determination to push the boundaries in the fitness realm!

24 January 2024

One shining moment during the summit was when our esteemed Head of PT Faculty, Joe Li, shared the secrets behind PURE’s success in cultivating exceptional Personal Trainers.
The team bonds at PURE are unbreakable. Over 50% of our HK PT team has dedicated five or more years to PURE, especially in clubs with long-standing legacies like ifc mall and Langham Place. As the leading gym in Hong Kong, PURE offers an abundant of opportunities for growth. Most department heads have risen through the ranks internally, and all fitness managers started as personal trainers, becoming team leaders, assistant managers, club managers, or heads of departments, like Joe.

Every PURE Personal Trainer possesses internationally accredited fitness qualifications. Furthermore, our dedicated faculty team conducts comprehensive training to support our community. From 30 hours of intensive new hire training covering essential skills to in-house workshops focusing on specialised areas like Olift weightlifting techniques and endurance sport training methods, we cover everything, investing in our PTs’ ongoing education every year. With unwavering support and high-quality training, we consistently deliver exceptional service to our dedicated fitness community.

Together, we embrace the spirit of unity and excellence, propelling PURE and our personal trainers to new heights in the dynamic world of fitness.

Elevate Your Fitness Journey

Take your fitness to the next level with PURE’s exceptional Personal Trainers. Whether you’re a Cardholder or visiting us for the first time, explore our PT packages and unlock your fitness potential!

Elevate Your Fitness Journey

Take your fitness to the next level with PURE’s exceptional Personal Trainers.

Whether you’re a Cardholder or visiting us for the first time, explore our PT packages and unlock your fitness potential!

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