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Why We’re Here

We inspire and help people to lead healthier, happier lives.

What We Do

We offer a complete lifestyle experience driven by a passionate customer-focused culture through yoga, fitness, healthy eating and activewear.

Milestones

We went from a single yoga studio in Hong Kong with just 2 teachers in 2002 to becoming an established holistic wellness hub with over 42 world-class facilities globally.

OUR BRANDS

PURE Fitness

PURE Yoga

PURE Online

noodfood

KURIOS

PURE Fitness

Whether you want to tone your body or pump up your cardio, harness the power and grit with PURE Fitness.

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PURE Yoga

From private yoga to specialised classes, enjoy the ultimate yoga experience with PURE Yoga and lead happier, healthier, and more balanced lives.

Explore More

PURE Online

From yoga to fitness, PURE Online provides scheduled and on-demand workout videos to practise anytime and anywhere.

EXPLORE MORE

noodfood

noodfood offers only the good stuff — delicious and nutritious food and drinks including cold-pressed juices, raw foods and organic snacks to keep you happy and healthy.

EXPLORE MORE

KURIOS

With outlets throughout Asia, KURIOS is a wellness and athleisure concept brand aimed to ignite kuriosity in the body and mind with products from around the world.

EXPLORE MORE
PURE Fitness
PURE Yoga
PURE Online
noodfood
KURIOS

Whether you want to tone your body or pump up your cardio, harness the power and grit with PURE Fitness.

EXPLORE MORE

From private yoga to specialised classes, enjoy the ultimate yoga experience with PURE Yoga and lead happier, healthier, and more balanced lives.

Explore More

From yoga to fitness, PURE Online provides scheduled and on-demand workout videos to practise anytime and anywhere.

EXPLORE MORE

noodfood offers only the good stuff — delicious and nutritious food and drinks including cold-pressed juices, raw foods and organic snacks to keep you happy and healthy.

EXPLORE MORE

With outlets throughout Asia, KURIOS is a wellness and athleisure concept brand aimed to ignite kuriosity in the body and mind with products from around the world.

EXPLORE MORE

Our Locations

Hong Kong
Shang Hai
Beijing
Singapore
New York
Hong Kong
Shang Hai
Beijing
Singapore
New York
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