Established in 2002 and headquartered in Hong Kong, The PURE Group is the leading premium lifestyle brand in Asia, comprising PURE Yoga, PURE Fitness, KURIOS, nood food, PURE Nutrition, and PURE Online. With locations from Shanghai to New York, The Group currently boasts over 100,000 clients and more than 2,000 employees, all dedicated to helping people achieve their wellness goals.
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