The launch includes:
- The first-in-Hong Kong innovative 660 that incorporates science-driven red-light therapy, FIR and NIR into a yoga, mat Pilates and fitness workout
- Two state-of-the-art yoga studios featuring aerial and wall rope yoga
- Two private yoga studios for personalised practice, one of which has red light and infrared heat for an unparalleled bespoke experience
- A brand-new PURE Pilates Reformer studio
- More exciting collaborations in Q1 2026
660 is a comprehensive workout programme with classes that fuse functional fitness, yoga, mobility, Pilates and strength training, all conducted in red light, FIR and NIR.
Key Benefits:
- Red Light: Enhances skin health and increases collagen to reduce wrinkles
- 近紅外線（NIR）: Improves sleep, supports muscle recovery and stimulates cellular ATP production
- 遠紅外線（FIR）: Penetrates and warms the body directly, reduces inflammation, aids muscle relaxation, and relieves chronic pain
The 660 programme features five distinct classes— IsoStrength, IsoTone, GLOW, MOOV and BLISS—tailored to meet the wellness, fitness, beauty and lifestyle needs of urbanites.
| 660 Class | Red Light | (NIR) | (FIR) | Focus | Launch |
| IsoStregth | ✔ | ✔ | ✔ | Core strengthening with weights | 5 Jan 2026 |
| IsoTone | Toning & strengthening with resistance | Coming soon | |||
| GLOW | Full-body balanced workout | Coming soon | |||
| MOOV | Joint mobility & stability through functional movement conditioning | 5 Jan 2026 | |||
| BLISS | Flow & stretch for body & mind harmony | 5 Jan 2026 |
Join us on this transformative journey of 660 — where heat, power and biological evolution converge. Non-PURE cardholders can also experience the 660 programme for the first time at HK$450.
PURE 集團於 2002 年在香港成立，總部位於香港，是亞洲領先的高端生活方式品牌。旗下品牌包括PURE Yoga、PURE Fitness、PURE Pilates、PURE Nutrition、nood food、PURE Online、FUZE及 Re:set by PURE。集團目前在香港、上海、北京和新加坡設有據點。
PURE Yoga 提供多元化的瑜伽與冥想課程，以及私人瑜伽計劃，更定期邀請來自世界各地的知名導師舉辦工作坊，為學員帶來不同風格的瑜伽體驗。
PURE Fitness 匯聚全球健身行業精英，提供專業的力量與有氧訓練器材，以及由熱情洋溢的世界級教練帶領的高能量團體課堂。
PURE Pilates 則以器械普拉提（Reformer Pilates）小班教學，幫助改善體態、提升姿勢對齊度及增強柔韌性。
PURE Nutrition 的個人化營養計劃，配合nood food 的健康飲食方案及 FUZE 所提供的創新小組訓練，展現 PURE 集團作為一個全方位健康生活社群的核心價值 — 致力協助人們實現更幸福、360˚全方位平衡的生活方式。
Re:set by PURE 以嶄新且科學化的角度重新定義身心健全 (wellness)，打造全球首個專注「智能恢復」的空間。透過數據支持的多種恢復模式，每位客人皆可獲得由 Re:set Coach 訂製的個人恢復方案，針對特定需求進行調整。不論你正處於疲勞、壓力或情緒低落狀態，Re:set 都能讓你在身心靈上獲得一次真正的「重設」，從而恢復最佳狀態。